What we are learning in the field
Short pieces for operators, camp managers and agents. Written after site visits, not after reading somebody else's report.
Five vehicles at one sighting is a design failure
Radio etiquette gets blamed. The real cause is four camps leaving at the same minute on the same track. We show the fix with a departure sheet.
Your kitchen is your biggest sustainability lever
In four of five camps we audited, food buying and cold storage beat every other source of emissions. Menus are a conservation decision.
What a fair village visit looks like on paper
A fixed fee, a named committee, a right to refuse cameras, and accounts read out to the village. It is not complicated, it is just rarely written down.
Write your site for the question, not for the keyword
Assistants and search engines now answer in sentences. Pages that answer one real question well are the ones being quoted back to travellers.
Who pays for a ranger in a bad year
We modelled three conservancies through a low season. Camps that pay a flat annual fee kept patrols running. Bed night only deals did not.
Feeding, touching, riding. Where we draw the line
Our welfare screen for day tours around Nairobi, and the three activities we ask operators to stop selling.
One letter a month
Field notes, one case study and one thing we got wrong. Written for people who run trips, not for a newsletter list.