You can hire a marketing agency or a safari expert. We are the part in between.
Most advisers know tourism or they know operations. We ride your routes at five in the morning and open your books in the afternoon. That is the only way to find what is costing you money and what is costing the land.
Four reasons operators keep calling us back
You are the only one paying us
No commission from camps, lodges, agents or suppliers. That is exactly why we can tell you to retire a product instead of marketing it harder.
We work on the ground, not on a call
Two weeks in your vehicles, your kitchen and your enquiry inbox. A plan written from a desk in Nairobi describes a business that does not exist.
Every line comes with a price
A cost, an owner and a date against each recommendation. If we cannot cost it, it does not go in the plan.
We come back and measure
At six months we return, check the same numbers, and tell you plainly what moved and what did not.
Anyone can sell you a strategy. Very few people will sit in your vehicle at dawn and tell you the route is the problem.
Founder, Ndara Tourism ConsultancyWhat that means week to week
One senior person on your account, not a team of juniors learning on your business.
Plain language, so your camp manager and your conservancy chair read the same document.
Every number we publish carries where it came from and the day we took it.
If the honest answer is that you do not need us, you get told before you pay.
What you can hold us to
A first read costs nothing
Send an itinerary, a site link or the complaint that keeps repeating. You get a real opinion within two working days, not a sales call.
Fixed fees, travel listed
Audits and sprints are quoted as a fixed fee. Travel sits on its own line so you can see exactly what it costs.
Your team keeps the work
We build with your staff rather than around them. When we leave, the people running it are the people who made it.
Two reduced rate slots a year
Community conservancies and operators with fewer than five staff pay less, and we hold two of those places open every year.
Who we are not right for
We would rather say this now than three weeks into an invoice.
Operators who want a badge for the brochure without changing what happens in camp.
Anyone after a marketing push on a product that should be retired.
Teams who need a supplier to blame rather than a partner who will argue with them.
We hire and train from the areas we work in, and we expect the operators we advise to do the same.
Start with whatever is annoying you most
Send it over. If we are the wrong people for it, we will tell you who is.